Daniel A. Martinez

Top Consultant and Managing Director of Di-Cypher


Sports Agent & Top 25 Consultant

"I am often asked, Why be a consultant... Why go to Law School to end up in this line of work..."

The answers to those question could take longer to explain than can be on this page; still, I'll try to shed some light on the famous "Why" questions.

In 2015, while working for a nonprofit, I made many connections- connections with famous actors, NFL Players, NBA Coaches, and all sorts of talent.  After building those relationships, I would receive calls from various talent for advice on contracts, on marketing, or in order to talk through their immediate difficult situation. Both Actors & Athletes would ask me to consult on their Businesses or overall Brand. So, after doing a TON of free work I had a famous actor tell me that I needed to be a Consultant- Life Consultant, Business Consultant, Contract Consultant, Brand Consultant; an overall Talent Consultant. So after huge consideration I decided to do just that; to take all of my experience from being in the military, culinary arts, politics, and law; and, use it in order to help people. Helping Athletes, Actors, and Businesses build their brand and find their peak performance.

At D&A, we bring the right people together to challenge established thinking and drive optimization. We work with our clients to build the capabilities that enable brands to achieve sustainable advantage. We are shaping the future. Together.

- Below you will see more about me and my struggles

Military Veteran

Army Medic, Fort Drum NY

The Culinary Institute of America

Associate Degree in Culinary Arts

Radford University

Bachelor of Science Degree

The University of Tennessee College of Law

Doctor of Law (J.D.)

Daniel A. Martinez- success coach wearing a CryoScarf

Daniel A. Martinez- success coach wearing a CryoScarf

           Imagine that you have shed the weight of a previous life, that you have left all material possessions behind and put all monetary assets into a new start. All your loved ones are waiting for you just on the other side of the abyss, but you must struggle the last 5 miles alone.  This is what my grandfather faced as he swam for his new life somewhere off the Coast of Florida, struggling to keep my uncle above water.  His struggle and perseverance have continued throughout the generations of my family.

            My mother’s side of the family is comprised of Cuban immigrants who came to America in pursuit of a better future; her father, my hero, worked in Miami for a dollar a day. He was determined to succeed, and although he is gone his determination inspires me to this day. My life is the culmination of subsequent struggles and victories. His story and my military background have taught me the strength needed to persevere and prevail in every task to which I set my mind.

            I have overcome a lot of hardships. At fourteen years old, I was homeless. Abandoned by my father, my mother was forced to work nonstop, but it wasn't enough. I had to quit school in the 8th grade. I was forced to teach myself, fled gang violence, took the GED to join the military and subsequently received high praise in boot camp for leadership and even higher praise in medic training for being able to handle pressure. Unfortunately, I was injured in training for war and was unable to deploy because of my injury. So, I decided to help in starting a laser eye surgery program for all deployable soldiers while my unit deployed. I was awarded medals for my diplomatic service in organizing optometry for every branch of the military that Fort Drum held. Eventually, I was honorably discharged because of my injury. I then attended culinary school to learn how to cook.  While in culinary school my youngest son was diagnosed with autism. I had to advocate for him at every turn. It was at that moment I realized that all of my struggles in life prepared me to help others through their struggle. I realized my passion for wanting to make the world a better place. It was only with that 8th grade education and my GED that I decided shoot for a law school education. I dropped everything and joined Radford University with a simple dream to change the world. A dream that many doubted based on my background, ethnicity, and up bring. I was determined to prove everyone wrong.

          I finished my 4-year degree in 2 1/2 years and graduated with a 4.0 GPA in Political Science and Religion. I was accepted to the University of Tennessee Law School and at the age of 30 I graduated. With only an 8th grade education, a GED, and a dream to change the world, I laced up my boots straps and went for it.

          Through all of this, I recalled my grandfather’s teachings and fell resolute. My grandfather’s struggle will not be in vain. There is so much work to do out there! Now, I am steadfast in my convictions and will pursue my dream to its end, for my family, for my grandfather, for me.

Thomas Jefferson once said, 

 "I'm a great believer in luck, and I find the harder I work the more I have of it.” 

Thank you,

Daniel A. Martinez